Posts Tagged ‘backpacks’

This STAR loves RIU

September 21st, 2009 by alex | No Comments | Filed in RIU In The Media

StarFeature_5.09It looks like Kate Winslet and her daughter love Room It Up!  We love Kate’s personal style and were so excited to spot her and Mia in the May 8 issue of  Star Magazine toting around Mia’s New Dot Backpack in NYC.  They just look so cute and stylish… we can’t help but LOVE it!  Below is another picture we found with them and the backpack on


Photo Credit: (September 16, 2008 Photo – By Photo Agency)

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School Uniforms

May 12th, 2009 by alex | No Comments | Filed in BTS 2009, Editorial, School Uniforms


Even though school has barely let out for this year, and summer is quickly upon us, we are already hearing (and creating!) the Back To School ’09 buzz!.  Recently the friendly people over at School Uniforms Magazine contacted us for an editorial spread about our growing Back To School business.  Maureen (vice-president of RIU & a former uniform kid herself!) was interviewed as well as one of our customers, Thomas from TC’s Uniforms in Jackson, MS.  Not only does TC’s sell tons of school uniforms, but they also do a great amount of custom embroidery in their store.

Throughout our endeavors in the Back To School business we have found that some of our best selling accounts are those that also sell school uniforms in their store.  Uniform kids are always looking for fun ways to show their style and express themselves.  Our bright and fun backpacks, lunch totes, pencil cases, 3 ring binders, etc… are great for that reason!

Don’t get School Uniforms Magazine to your door?  Check out the pictures below!



So what does Room It Up + Your local school uniform store = ?

The ultimate one stop shop for any family looking to outfit their kids for Back To School 2009!


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Word is out…

April 16th, 2009 by alex | No Comments | Filed in BTS 2009


The catalogs have hit and word is Room It Up has the CUTEST BTS assortment around!!! Pre-order your collection today… the items are going fast!!!

Post your comments!  What do YOU think of the new collection?  What is your favorite new print?


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Back To School Catalog in the Mail!

April 13th, 2009 by jamie | No Comments | Filed in BTS 2009

That’s right, our 1st ever Back To School catalog was mailed out this past Friday.  This is a supplement to our Spring 2009 catalog that you probably already have a copy of.  Don’t worry, everything in the Spring catalog is still available.

Once you receive your copy you will find our Back To School 2009 collection (BTS) has grown to 10 prints for this important season.  We have also made some changes everyone will be happy with.  Here is a list of some:

  • New 20% larger size lunch totes
  • New “super easy to embroider” pocket on the backpack and mini backpack
  • Brand new 3 ring binder design.  You will be amazed how easy the new design is to embroider.  We have also added an extra reinforcement layer so they will hold up loaded with over 30 pounds of papers!
  • After of a lot of requests, we have finally added a Roller Backpack to our BTS assortment!  Available in 4 prints.
  • Lower price points on our storage and organization line.  This year retails are from $18 to $24.  In the past, everything was $28.

We decided to publish the BTS supplement this year because we were hearing from everyone that they wanted to wait to book BTS until July because they wanted to see what we’d have new.  Well, no need to wait this year!  Book it now and you’ll have it in your stores beginning June 1st.  With schools beginning earlier and earlier every year, it is important to have your BTS display setup no later June 15th if you want to compete with the major stores for this business.

You will also find some of the prints in the supplement are marked LTD EDITION.  This means it is a limited edition print just for the BTS season.  Inventory will only be available until it runs out, and it is only available in the BTS silhouettes.  So get it while you can!

We’re looking forwards to our best Back To School season ever.  Consumers are still spending on their kids.  Don’t miss out on your piece of this lucrative business!  Place your order today.


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