Spotlight on: TOMS
February 26th, 2010 by alex | No Comments | Filed in Spotlight OnHappy Friday everyone! I am excited to introduce to you a brand new series of blog posts I’ll be doing over here on our blog called “Spotlight On”. Every Friday I will spotlight a different cause, blog, website (etc…) – pretty much anything where people are doing unique things and making a name for themselves in cool ways. I want this series to be a sort of platform where I can celebrate and call attention to things going on all around us that are making a positive statement. For the first spotlight I have decided to highlight TOMS shoes. TOMS CEO Blake Mycoskie is doing great things with his business and has initiated a notable philanthropic effort. Read below to learn a little more about Blake and what he’s doing with his company.
In 2006 Blake was traveling in Argentina when he befriended local children and discovered that they didn’t have any shoes to protect their feet. Wanting to help out these children in need Blake founded TOMS – a company that would match every pair of shoes purchased to a new pair of shoes for a child in need. One to One. Soon thereafter Blake along with a group of family, friends and staff – returned to Argentina with 10,000 pairs of shoes. All made possible by TOMS customers. Since the company’s beginning, TOMS has been able to provide over 400,000 pairs of shoes to children in need using their One to One model. TOMS frequently hosts community events and Shoe Drop tours allow fans and enthusiasts to be apart of their One for One movement. You can learn more about their movement and mission via their website here.
After doing a little perusing around the TOMS website I noticed some unique things that they are currently doing. One cool contest I noticed was a collaboration with the magazine Teen Vogue where you can submit your own design for a pair of TOMS and receive a chance to have your design manufactured on a limited edition pair. You can learn about it here. TOMS is also extremely active in the online community. You can follow Blake’s blog, join their Facebook page, follow Blake personally on Twitter here.
You can also purchase your own pair of TOMS and give to a child in need on their official web store. With so many fun colors/designs to choose from there is pretty much a style for anyone.
Blake is a great example of someone having a passion and dedicating their lives to something they really feel passionate about. I think we can all learn a lot from Blake and TOMS and I personally admire and feel inspired by his movement. I’d love to hear your thoughts about this company and what they are doing. Possibly you even own a pair of TOMS yourself? Perhaps you are also feeling inspired and are thinking you want to help out in the effort – you can learn how you can get involved.
As for this new series I can’t do it without you, our readers. Do you see something cool, unique or interesting going on around you? I want to hear about it! Post comments here or send me an email at alex [at] roomitup [dot] com.
Above video courtesy of the TOMS website.
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