Tomorrow we will be leaving for the NYIGF winter show!  We are excited to show off all of the brand new collections to all of our retailers as well as our brand new line of Stationery.  Be sure to check us out in booth #1734 if you are heading to the Javits Center as well – we always love to meet, chat and work with our customers at shows.  As a special bonus you’ll receive a limited edition RIU shopping bag and compact mirror brush just for stopping by and sayin’ hey!

Tags: B2B, NYIGF, room it up, trade show

I don’t know about you but it seems that a lot of us already have Valentine’s Day on the mind!  I just thought I’d take a quick moment to show you all how cute our Bright Bloom Print is for everyone’s favorite hallmark holiday!  The bright reds and pinks in the floral to me makes this a perfect print to say I love you to all of the gals in your life.  Below are a few of my favorite valentines gift-able pieces!

**Clockwise from Top Left:  Weekender Bag $44, Coin purse $8, Jewelry Roll $16, Train Case $16 – perfect for makeup OR a lunch tote!

Tags: bright bloom, coin purse, jewelry roll, room it up, train case, weekender bag

We have just added two soon-to-be-retired prints to our Room It Up Outlet Sale on our website!  Be sure to check it out as we have some great products listed at great prices.  Sad to see these two go, but we have to make room for all of our new towels, spa wraps and more coming into stock soon!

Tags: B2B, b2c, laguna stripe, new dot, promotion, retiring prints, room it up

Here at Room It Up it’s no secret that we just love love love COLOR!  In fact it’s something that some of us here in the office talk about 90% of our work day!  Maureen (our head designer and VP) travels from NYC to London seeking out the hottest color trends for the seasons.  Below I have listed some of the key colors we are showing in our Spring/Summer 2010 collection and what inspired us to incorporate them into our looks.  Enjoy!

Turquoise - The official “it” color of the season!  While we always have shown our love for the fabulous color that is turq – this year we chose to include it in two of our biggest launches – Bright Bloom and Dream Dot.  While it isn’t the main color of either of these two prints – we still think it adds a special touch and compliments all of the contrasting and complimentary colors in both of the prints quite well.  Here is S. Florida our office walls are even painted a shade of turquoise… you can say that we literally surrounded by it!

Red – This classic bright is something we just couldn’t wait to introduce in a big way for this Spring/Summer.  Red is everywhere whether it’s on the runways at bryant park,  a nautical inspired tank, a striking shade of lipstick – even the red on the american flag… red is all around and ready to make a statement.  We just love how this bold shade compliments to the other brights in the fun, floral statement that is Bright Bloom.

Purple - You heard it here Purple is back – and it’s back in a big way!  Here at RIU we couldn’t be more excited to introduce this delicious plumy – berry shade to you via our SoHo Swirl statement.  When our creative team was drawing color inspiration they couldn’t help but see purples emerging everywhere – plaids, florals, etc – and honestly I think they were spot on.  I don’t know about you but who didn’t just love Sandra Bullock’s Golden Globe gown that showcased a vibrant color of purple?

Well there you have it.  Our color inspiration for Spring/Summer 2010.  Now we have to ask… what inspires you?

Tags: color, color inspiration, room it up, spring/summer 2010

One of our favorite surfing/active lifestyle magazines WSSM (Women’s Surf Style Magazine) featured a couple of our great products in their Fall/Winter 2009 issue!  Thanks again to Sandra and the editorial team over in Hawaii – not only is your magazine great – but, I may just one day take you up on your surfing lesson offer!

Tags: jewelry roll, merci wallet, room it up, surf, surf style, wssm

Thanks for all of your who entered our drawing in Atlanta for the FREE week stay at our Gulf Front Condo in Orange Beach Alabama. If by chance you didn’t enter this time, remember to stop by our booth (building 3 – 5th floor booth 1000) at the July 2010 show in Atlanta as we will be giving away another week!

Congrats to Lee's Kloset!

Don’t forget to stock up on all our great new beach items in the Spring 2010 line.

Alex and I also spotted our Spring 2010 spa wraps in the swimwear fashion show during this weeks Surf Expo in Orlando! The Room It Up beach collection was very well received by the Surf buyers. We’ll be looking for all our great beach towels, spa wraps, coolers and chaise lounge covers at all the beaches this summer!

Room It Up Botanical Flower Spa Wrap on the runway at Surf Expo!

Room It Up Botanical Jungle Fun Wrap on the runway at Surf Expo!

Tags: Beach, coverup, spa wrap, surf, Surf Expo

Surf Expo is well underway. We spotted our bags in the runway show today, so we thought we’d share the pics!

Bright Bloom Beach Towel and Bag Set by Room It Up

Dream Dot Beach Tote by Room It Up

Check back for more pics later!

Tags: Beach, fashion show, Surf Expo, trade show

We are so excited to share with you all the launch of our Spring/Summer 2010 product line!  We have some great new prints and products that we know you will just love!  Think the best beach essentials, great graduation gifts, new lap desk designs and more!  The majority of our new products will be shipping in January and early February – just in time for those winter getaways and spring breaks.  So be sure to head on over to our website to see the all of the newness.  Feel free to post comments here about the new collection.  We’d love to hear what your new favorite, print, style or must have is!

Tags: beach totes, beach towels, room it up, spring/summer 2010