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Archive for April, 2009
Here at RIU it seems we are always hearing the latest monogram buzz. Our customers love that we continue to make fun items that are easy to embroider. So when GIFT SHOP Magazine contacted me for one of our best selling monogram-friendly items for their Spring/Summer issue I jumped at the chance to share with them (and their readers!) our Laguna Stripe Towel Set!
When the issue came in the mail last week I couldn’t help but notice that a large portion of the editorial content was dedicated to the growing monogram trend! The articles highlight how offering embroidery and personalization services in your store can help boost sales while also adding a heightened shopping experience for consumers. I applaud Gift Shop for also noting that while deciding to add embroidery services in your store may be a costly endeavor at first, once you get started, your business possibilities will continue to grow. People just love giving (and receiving!) personalized gifts.
One of our current customers, Francene at Monogram Muse in Clarks Summit, PA, was even featured in a spread about her uber-successful monogramming business. As a side note it was also pretty exciting to spot some New Dot & Paris RIU products in the photos of her store. I must say her store really does look great and well merchandised! Congrats to her for that fabulous spread!
Do you offer personalization services in your store? What do you find to be your customer’s favorite things to get personalized? Do you agree that adding embroidery services in you store has helped you boost sales?
In our quest to keep you up-to-date on everything Room It Up… we are pleased to announce we have now added 2 new payment options: Discover Card and Pay Pal. You will now find the Discover Card option when you checkout on our website. If you would like to pay via Pay Pal, you will need to notify us in advance of placing your order, so we can setup your account for the Pay Pal option. We hope these 2 new payment options offer you a bit more flexibility when buying inventory!
The catalogs have hit and word is Room It Up has the CUTEST BTS assortment around!!! Pre-order your collection today… the items are going fast!!!
Post your comments! What do YOU think of the new collection? What is your favorite new print?
That’s right, our 1st ever Back To School catalog was mailed out this past Friday. This is a supplement to our Spring 2009 catalog that you probably already have a copy of. Don’t worry, everything in the Spring catalog is still available.
Once you receive your copy you will find our Back To School 2009 collection (BTS) has grown to 10 prints for this important season. We have also made some changes everyone will be happy with. Here is a list of some:
- New 20% larger size lunch totes
- New “super easy to embroider” pocket on the backpack and mini backpack
- Brand new 3 ring binder design. You will be amazed how easy the new design is to embroider. We have also added an extra reinforcement layer so they will hold up loaded with over 30 pounds of papers!
- After of a lot of requests, we have finally added a Roller Backpack to our BTS assortment! Available in 4 prints.
- Lower price points on our storage and organization line. This year retails are from $18 to $24. In the past, everything was $28.
We decided to publish the BTS supplement this year because we were hearing from everyone that they wanted to wait to book BTS until July because they wanted to see what we’d have new. Well, no need to wait this year! Book it now and you’ll have it in your stores beginning June 1st. With schools beginning earlier and earlier every year, it is important to have your BTS display setup no later June 15th if you want to compete with the major stores for this business.
You will also find some of the prints in the supplement are marked LTD EDITION. This means it is a limited edition print just for the BTS season. Inventory will only be available until it runs out, and it is only available in the BTS silhouettes. So get it while you can!
We’re looking forwards to our best Back To School season ever. Consumers are still spending on their kids. Don’t miss out on your piece of this lucrative business! Place your order today.