Here at RIU it seems we are always hearing the latest monogram buzz. Our customers love that we continue to make fun items that are easy to embroider. So when GIFT SHOP Magazine contacted me for one of our best selling monogram-friendly items for their Spring/Summer issue I jumped at the chance to share with them (and their readers!) our Laguna Stripe Towel Set!
When the issue came in the mail last week I couldn’t help but notice that a large portion of the editorial content was dedicated to the growing monogram trend! The articles highlight how offering embroidery and personalization services in your store can help boost sales while also adding a heightened shopping experience for consumers. I applaud Gift Shop for also noting that while deciding to add embroidery services in your store may be a costly endeavor at first, once you get started, your business possibilities will continue to grow. People just love giving (and receiving!) personalized gifts.
One of our current customers, Francene at Monogram Muse in Clarks Summit, PA, was even featured in a spread about her uber-successful monogramming business. As a side note it was also pretty exciting to spot some New Dot & Paris RIU products in the photos of her store. I must say her store really does look great and well merchandised! Congrats to her for that fabulous spread!
Do you offer personalization services in your store? What do you find to be your customer’s favorite things to get personalized? Do you agree that adding embroidery services in you store has helped you boost sales?