It’s officially here!!  Summer 2011!  Time to celebrate this hot weather with some cool treats!  (popsicle via pinterest)

Tags: popsicle, summer

Yay for friday!  Wishing you all a fabulous weekend.  I plan to spend part of mine at the beach!

{guard tower beach pic via pinterest}

This week we chatted about our love of these hot pink sandals and the return of friendship bracelets.

We announced the arrival of some new goodies in our online shop (and headed to a retailer near you) here.

Here is what we are loving today…

Watching this perfect ballerina bun tutorial over at the beauty department.

These fun summer nail colors via Essie.

Coveting this delicious looking icy treat cookbook.

Catch you all on Monday morning!!

Tags: Beach, wrap it up, wrap up

Tomorrow is an exciting day here at RIU!  After a couple months of planning it’s finally the day for our Spring 2011 Collection Photoshoot!  We’ve scouted the perfect location and can’t wait to see our new Spring products come to life!  I can’t wait to share all the details with you all – for now I will leave you with our happy weather forecast for the day – and a few spring inspirational pieces.

no rain for tomorrow = : )

On another note – Everyone enjoy their weekend!!

Tags: photoshoot, roomitup, Spring 2011

image via weheartit

Happy weekend dear readers!  Here’s to hoping that you can take full advantage of one of the last weekends before summer comes to an end!  I know that I for one am looking forward to some rest and relaxation after my recent college tour travels.  Perhaps I will make a trip to the beach like the adorable image above – however mine would most likely be sans balloons.  Sigh!  Wishing everyone a fabulous weekend!!

Tags: riu, weekend, weheartit

Stock up and save 40% on your favorite Room It Up beach towel sets, ruffle towel and beach clutch sets, chaise lounge covers and more!  Enter promo codeL  SUMMER40 at the last page of the checkout.  Sale runs from today to 7/27/10 – Happy Shopping!!!!  Retailers this is a great time to stock up for your end of summer sales!!!

Tags: riusale, summer40, summersale

The temps are rising the sun is shining and it’s time for Spring!  Spend a few minutes today or this weekend browsing our collection of fun spring items including; beach towel sets, spa wraps, beach coolers, lounge chair covers and more!  With all this coordinated bright gear you’ll be the envy of the beach or pool this spring and summer!

Wishing everyone a sunny and happy weekend!!!  PS- Visit our Facebook Page today to enter our Facebook Friday Giveaway to win a Ruffle Beach Towel Set!

Tags: room it up spring, spring 2010

Alex and I also spotted our Spring 2010 spa wraps in the swimwear fashion show during this weeks Surf Expo in Orlando! The Room It Up beach collection was very well received by the Surf buyers. We’ll be looking for all our great beach towels, spa wraps, coolers and chaise lounge covers at all the beaches this summer!

Room It Up Botanical Flower Spa Wrap on the runway at Surf Expo!

Room It Up Botanical Jungle Fun Wrap on the runway at Surf Expo!

Tags: Beach, coverup, spa wrap, surf, Surf Expo